Pearly’s Beauty Shop – Jameel Newkirk

Pearly's Beauty Shop

For

Heliotrope Foundation

In

Design,

Art Direction

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In 2016, Heliotrope Foundation reached out to create some marketing collateral for artist SWOON’s annual event “Pearly’s Beauty Shop”; a one-day weekend event held in LA.

Project Details

The project details included fliers and a presentation deck to secure sponsors for the event. Inspired by glamorous ads of the 1940s and 50s depicting American women, SWOON wanted to make direct connections with the women of that era and modern times. They are the whole inspiration for the name and aesthetic, and paying tribute to unsung heroes was important in the visuals.

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