Stay Strong .NYC campaign
client: City of New York
dates: may – october 2020
fields: graphic design, art direction
Stay Strong NYC was a New York City initiative from the Mayor’s office working with ART NOT WAR. ART NOT WAR is a New York / Los Angeles based creative agency and cultural impact firm specializing in data driven creative, social justice movement building. in the summer of 2020. Together we created the #staystrongstaysafe campaign.
During the lockdown of 2020, times were pretty serious in the city. We wanted to create a campaign that captured the warmth of community, using a limited vibrant color palette to offset the seriousness of the subject matter.
StayStrongStaySafe is about the people of New York City. It’s about how, together, we make our communities safer by helping and protecting ourselves and each other. We are battling two health crises: gun violence and COVID-19. We will not be defeated by either.
“New Yorkers are not only tough–we always bounce back and, united, we always find solutions. The leaders profiled here represent the very best of who #WeAre: bold, fearless, and determined to create peace.”
