BRIC Jazzfest presentation

Every year BRIC Arts Media holds its Jazzfest in the fall, featuring film, poetry, conversation, and a three-night, three-stage live music marathon. The festival features overlapping sets by global legends, groundbreaking artists, and exciting newcomers to jazz.

Task

Our main goal was to acquire new sponsors for the event, and to achieve that goal, we needed to give the promotional materials a rebrand overhaul. The new presentation had to simultaneously be attractive and informative.